Alex Jacobs

Alex Jacobs, programmatic director at SINE Digital, has delivered a transformative impact on the organisation since joining in 2022. He has overseen a 275% increase in programmatic spend and driven overall paid media growth by 130%. Jacobs expanded the agency's programmatic offering to include CTV, OOH, audio, and native, and introduced new platforms such as MNTN, Stackadapt, Amazon, Hawk, and Spotify Ads Manager. Jacobs also led industry-first campaigns, including Global's first programmatic digital out of home campaign via DV360 and Sweden's first out-of-home campaign with Hivestack, and played a key role in major pitch wins that contributed to the agency's strategic growth. Beyond commercial achievements, Jacobs has played a central role in shaping company culture. As a member of the Culture Committee, Jacobs championed wellbeing and sustainability initiatives, and founded the SINE Internal Media Awards to celebrate team excellence. He was instrumental in launching the Future Talent Scheme, recruiting and training individuals from diverse backgrounds, and expanding the programmatic department to eight team members. Jacobs' commitment to fostering an inclusive and positive workplace has been widely recognised internally. Testimonials from both senior leadership and peers highlighted Jacobs' authenticity, leadership, and ability to inspire teams. Jacobs was praised for driving commercial growth and establishing responsible values within the agency. 

Judge’s comment:

“Alex has plainly demonstrated exceptional leadership, strategic vision, and commercial acumen that are genuinely impressive for someone under 30."