Anabel Robson

Goodstuff senior planning executive Anabel Robson demonstrated rapid progression in the media industry, taking on significant responsibilities early in her career. She led a new business pitch, developed strategic propositions, and managed communications for more than 30 media owners during a major partnership opportunity for a leading client, The AA. Her work contributed to winning additional media channels and increasing agency revenue by £36,000 annually. Robson also played a key role in campaign launches for high-profile clients, consistently delivering strong results and building robust client relationships. Beyond her core role, Robson made substantial contributions to Goodstuff's culture and wellbeing initiatives. As an active member of the Inclusion and Wellbeing council groups, she helped launch initiatives such as the 'Space Hour' to promote mental health, and led efforts ensuring all colleagues felt recognised and included. Her openness about her own experiences with ASD inspired agency-wide conversations about diversity and inclusion, driving positive change and fostering a supportive environment. Testimonials from senior colleagues, clients and peers consistently highlighted Robson's reliability, professionalism, and ability to build strong relationships. She was praised for her organisational skills, communication abilities, and proactive approach to both client work and agency culture. 

Judge’s comment:

"Her proactive start in the industry and rapid progression speak volumes about her ambition and work ethic."