Anna Manfredi

Anna is a rising star with impressive career progression and future leadership potential, leading a major global client within 7 years in media. Beyond delivering high quality client work, she is deeply invested in people and culture. Currently training as a coach with Bauer Academy, Anna offers pro bono coaching across the industry to unlock potential, whilst fostering a coaching culture at Assembly that enables her peers to excel.

Anna has driven significant commercial growth for Assembly, contributing +36% and +15% agency revenue across key clients during 2024-2025 by leading media excellence alongside long-term strategy and measurement solutions to prove business outcomes for clients. These initiatives proved +17% conversion impact of Brand activity and drove +23% YoY client revenue, unlocking further incremental investment in 2026.

Known for championing media-first work that pushes boundaries, Anna shifts client ambitions and positions Assembly as experts in brand performance planning. She has led multiple award-winning client and agency firsts. Examples include leading the most ambitious brand activations P&O Ferries have undertaken by orchestrating cross-partner collaboration to deliver a social content partnership and experiential murals in multiple cities. These activations represented a strategic shift into culture-driven storytelling; reframing the client’s use of media in driving brand recovery, capturing a new younger audience and building brand relevance. Anna’s work delivered outstanding performance; driving +571% National YouGov Index (making them Feb 2026’s Biggest UK Brand Mover), immediate commercial growth (+14% YoY bookings) despite a declining market, and +7% increase in booking share amongst 18-39s. 

Anna has built a reputation for excellence and strategic thinking across Assembly and Stagwell, demonstrated via praise from global senior leadership and invites to workshops across other clients.

Anna is an exceptional leader, recognised for creating clarity under pressure, elevating quality and building environments where colleagues are empowered to deliver their best work.