Anneka Dew

Global Strategy Director , Initiative

With over 12 years in the industry, Anneka is the embodiment of a squiggly career, working in various communication roles across everything from Start-Ups to Agencies. Now a Global Strategy Director at Initiative, she leads on her dream client LEGO, and has been fortunate enough to have worked with other brands she is passionate about including Apple and Age UK.  A career highlight was winning the Cannes Chimera, the Cannes Lions partnership with the Bill and Melinda Gates Festival, from 870 entries across 66 countries for an idea to increase personal social responsibility.  Outside of work, Anneka is a keen runner, and completed her first (and probably last!) ultramarathon last year, the North Downs Way 50 in 11 hours.