Aranya Koshy

Aranya Koshy, director, data science, at OMD EMEA, has demonstrated outstanding leadership and innovation in the field of media analytics. She has led the development of an advanced analytics solution for a major client, Beiersdorf, automating campaign reporting across 36 markets and more than 1,000 campaigns annually, resulting in a reduction of over 9,000 hours of manual work. Koshy also pioneered an AI-driven digital campaign optimisation tool for Mercedes Benz and rebuilt a suite of self-serve analytics tools, now used by over 200 users globally. These achievements have delivered significant commercial benefits and advanced the agency's data-driven capabilities. Beyond technical excellence, Koshy has been a driving force in shaping a more inclusive and supportive workplace culture within OMD EMEA. As an active member of the Challenger Board, Koshy contributed to initiatives that improved internal communication and fostered inclusivity, including the development of a weekly digest and an inclusive events playbook. Koshy has also played a key role on the Disability and Neurodiversity Board, organising awareness initiatives and advocating for underrepresented colleagues. Testimonials from senior leaders and peers consistently highlight Koshy's technical expertise, collaborative leadership, and relentless drive for innovation. Koshy has been described as a leader who acts with professionalism and optimism, and as someone who builds products that democratise data and analytics.

Judge’s comment:
"Aranya's submission really shines when she's discussing her achievements - her automated reporting system saving 9,000 hours across 36 markets/1,000+ campaigns is innovation at its finest, and the self-serve analytics tools being used in pitches across OMD shows commercial benefit too."