Becky Cheall

Becky Cheall, biddable account manager at OMD UK, has demonstrated significant impact by championing diversity and innovation within the media sector. Cheall led OMD's partnership with the East and Westside Young Leaders Academies, facilitating the employment of 19 individuals from under-represented backgrounds and organising media camps and office immersion days for over 250 young people. Cheall's business acumen was evident in the development and implementation of Performance Planning Principles for McDonald's, which contributed to 9.1 million active app users and drove performance targets for 2027. These principles were adopted by three additional markets, highlighting Cheall's influence beyond the UK. Cheall's commitment to shaping company culture was evident through the curation of career workshops and mentoring of junior colleagues, encouraging their participation in industry awards and presentations. Cheall celebrated internal talent, supporting direct reports to step into new spaces and championing diversity not only in hiring but also in fostering an inclusive environment for existing staff. Cheall's efforts extended to presenting work at the Global OMD forum, positioning OMD UK as a leader in performance marketing and innovation. Testimonials from senior leadership and peers described Cheall as an inspiring leader and role model, whose dedication to both client work and diversity initiatives has driven consistent change and elevated those around them. Cheall was recognised for fostering an empowering environment and helping others gain visibility and confidence within the industry.  

Judge’s comment:
"Not only does she demonstrate how she has gone over and beyond in her day to day job which has proven business results for her agency and clients but she has also clearly detailed her passion for change when it comes to inclusivity with real tangible examples of how her actions have directly impacted the future talent coming through OMD's doors."