Beth Hurst

Beth Hurst, content marketing director at Zenith International, has demonstrated exceptional leadership and rapid progression, earning three promotions in six years and expanding the SEO content team from five to 22 members. Hurst oversaw a 48% revenue increase from her core client set between H1 2023 and H1 2024, managed the production of over 600 content pieces in 2024 and delivered award-winning work that resulted in 15 industry accolades for her team. Her strategic focus led to dramatic client results, including a 301% increase in clicks and a 166% revenue uplift for Libresse. Hurst played a pivotal role in fostering an inclusive culture at Zenith International, launching initiatives such as “Press Pause” to support mental wellbeing and championing neurodiversity. As a member of the Culture Committee, she led key panels for International Women's Day and Pride, and mentored entry-level colleagues, advocating for wider participation in company mentoring programmes. Her commitment to development extended to delivering training across management and feedback skills, resulting in rapid progression and pay rises for her direct reports. Testimonials highlighted Hurst's inspirational leadership, her ability to balance ambition with empathy, and her significant contributions to client relationships and company culture. The overall sentiment emphasised her natural talent for content, unwavering support for colleagues, and her role in enhancing Zenith International’s reputation. 

Judge’s Comment:
"[Hurst] combines rapid career growth with award-winning results and cultural impact across SEO."