Beth Sutherland

Beth Sutherland, programmatic associate director, EssenceMediacom North, demonstrated exceptional leadership in expanding the programmatic services function from a two-person team to a thriving department. Sutherland played a pivotal role in driving a sevenfold increase in programmatic billings, reaching an average of £685,000 per month, and successfully led the launch of the Edinburgh programmatic proposition, generating over £200,000 in its first year. Her strategic oversight contributed to a 93% client satisfaction score and the team winning its first award for Best Use of Programmatic Ad Buying in 2024. Beyond commercial impact, Sutherland fostered a culture of collaboration, innovation, and inclusivity within the company, resulting in excellent staff retention and the empowerment of team members to embrace their individuality. As vice-president of Bloom North, Sutherland championed gender inclusivity, mentoring emerging female leaders and spearheading initiatives such as the Young Bloomers programme. Her commitment to diversity and advocacy for women in the industry extended to speaking engagements and active participation in industry networks. Testimonial feedback from both senior clients and peers highlighted Sutherland as an inspiring, authentic leader who delivered innovation, strategy, and success while uplifting others and driving positive change. Sutherland was recognised as a trailblazer and mentor, with a clear commitment to advancing gender equality and shaping the future of the media industry. 

Judge’s Comment:
"[Sutherland] clearly demonstrates significant success and leadership potential.”