Christie Ross

Christie is a strategic force within Havas Media, consistently delivering work that blends data, creativity and cultural relevance to drive meaningful business impact. Operating across global and luxury clients, she has elevated both the quality of planning and the ambition of media thinking. 

At the core of Christie’s work is a commitment to data-led rigour. She developed advanced audience profiles for China and US jewellery buyers, now adopted as standard practice for media planning in those markets. Building on this, she led a transformation in audience strategy for Abercrombie & Kent, shifting from traditional demographics to passion-led, behavioural journeys. By mapping audiences around motivations and travel intentions, she unlocked new opportunities across media, partnerships, and premium environments, ensuring brands connect more meaningfully with high-value audiences. 

Alongside this, Christie has been instrumental in evolving how brands show up in culture through innovative media and partnerships. She consistently pushes beyond traditional planning, identifying new platforms and collaborations that elevate brand perception and create more immersive, experience-led campaigns. 

Her contribution extends to major business wins, including playing a key role in Havas Media’s successful global Emirates pitch. Demonstrating leadership and clarity under pressure, she helped secure a flagship global account. This impact was further recognised by Havas awarding her the winner of the Global Grand Prix 2025 celebrating her influence across the network. 

Internally, Christie drives capability through her role as a Converged.AI Champion, embedding AI-powered planning and elevating the standard of work across teams. 

Christie represents the next generation of media leadership, combining analytical rigour with creative ambition to shape how brands connect with audiences in the future.