Dani Rule

Dani Rule, senior programmatic manager at Croud, has rapidly progressed from account executive to a senior leadership role, consistently delivering outstanding results for major clients. Rule drove a 139% increase in ROAS and a 274% year-on-year growth in spend for a key FMCG ecommerce account, following a comprehensive restructuring of Amazon’s DSP campaigns. Rule also pioneered a YouTube Connected TV campaign that generated a 6% traffic uplift and record-breaking daily sessions, establishing new benchmarks for the team. Through operational improvements, Rule enhanced collaboration with the Croudie Network, streamlining processes and significantly boosting team effectiveness and retention. Beyond commercial achievements, Rule has been instrumental in fostering an inclusive and supportive culture at Croud. Drawing on personal experience, Rule championed diversity, equity and inclusion initiatives, representing the organisation at industry events to inspire underrepresented talent and demystify digital marketing careers. Rule also led internal training and upskilling programmes, sharing expertise in Amazon DSP and Demand Gen testing, while actively mentoring new starters and shaping a more sustainable future for the industry. Testimonials highlighted Rule as a diligent, proactive, and collaborative team member who consistently exceeded expectations, both in client delivery and industry engagement. Rule was praised for driving positive change, elevating company culture, and inspiring others through mentorship and education.

Judge’s Comment:
"This entry exudes a deep passion and genuine understanding of DEI, with Dani championing meaningful change both within their company and across the wider industry. They've not only delivered major efficiencies internally but also demonstrated a clear commitment to creating a more inclusive and representative media landscape, a standout candidate."