Demi Abiola is a Business Director at PHD media, where he joined in September 2005. He started his career at KPMG, where he trained to be an accountant, however, he decided working in media was more suited to his gregarious personality than in finance and joined ITV in 2002. Demi has a wealth of experience across a range of different advertising sectors, with his current client portfolio consisting of amongst others: Warner Bros, HSBC, VW brands and Diageo. Demi is passionate about Publishing and diversity in the advertising, where he is a panellist, judge and speaker at many industry events. He is a mentor at the Brixton finishing school and a member of Media for all which was set up to help encourage more Black, Asian and other ethnic talent into media and provide a support and mentoring network to ensure that the talent flourishes. In his spare time, you will find Demi playing poker, listening to music on the Peloton, boxing or practising Yoga.