Ethan Vaughan

Ethan Vaughan, senior creative development manager at Incubeta, has played a pivotal role in broadening the organisation's creative services since joining in 2019. Vaughan expanded the UK offering from dynamic display to a comprehensive suite including paid social, video production, and TikTok Shop integration. Notably, Vaughan pioneered video production in the UK office, delivering campaigns such as the YouTube project for Tails.com, which achieved three times the average view-through rate and a 40% increase in brand consideration. Vaughan also championed data-driven dynamic creative, exemplified by the Master of Malt advent calendar activation, which resulted in a 573% higher interaction rate and a 53% rise in sales. Beyond commercial success, Vaughan has been a driving force behind diversity, equality, and inclusion at Incubeta since 2020. As leader of the DEI committee, Vaughan introduced the 'Me Day' policy, granting staff three annual wellbeing days, and spearheaded initiatives such as Pride Month fundraisers, Black History Month talks, and Diwali celebrations. Vaughan has also developed a transitioning at work policy, ensuring a supportive environment for all colleagues and serving as a visible role model within the industry. Testimonials from both clients and peers highlight Vaughan's professionalism, creativity, and reliability, with particular praise for attention to detail and the ability to build targeted solutions. Colleagues commend Vaughan's unique blend of technical and creative skills, proactive approach, and determination to drive positive change. 

Judge’s comment:
"Ethan's entry is a great showcase of their multifaceted contributions to Incubeta. Their work in expanding the company's creative services, particularly in video production and data-driven dynamic creative shows drive, determination and innovation."