Evie Hutcheon

Joining Bicycle directly from university, Evie Hutcheon has demonstrated exceptional professional maturity, earning a promotion to Senior Account Executive in her first year, a trajectory that highlights her rapid mastery of the media landscape. She quickly distinguished herself by combining rigorous attention to detail with a relationship focused philosophy, fostering immediate trust with senior stakeholders and internal teams alike.

A defining example of her strategic capability is her leadership on Movember. Evie spearheaded the end to end coordination and negotiation strategy for the charity, acting as the primary lead for over 30 media partners. Through persistent outreach and skilled negotiation, she delivered £3.7m in donated media value against a £1m target. This 270% over delivery included securing premium placements in titles such as the Financial Times, substantially amplifying Movember’s fundraising potential while cementing Bicycle’s standing as a leading charity partner.

Beyond her outstanding campaign results, Evie is a driving force behind the agency’s internal culture. She actively leads initiatives within the charity committee to embed social purpose into the agency’s DNA. Additionally, she championed the agency’s future talent pipeline by leading the IPA Advertising Unlocked day, organising sessions to inspire the next generation of industry professionals. Described by leadership as hardworking, solution oriented, and consistently positive, Evie balances commercial success with genuine care. Her contributions to both client growth and agency culture make her an invaluable asset and a definitive leader among the next generation of media talent.