Gabriela Pamitesta

Gabriela Palmitesta is an exceptional commerce and retail media leader whose strategic expertise, collaborative spirit and commitment to innovation have had a transformative impact on Havas Market and its clients. Over her seven-year tenure, Gabi has played a pivotal role in unifying teams through multiple agency mergers, championing shared ways of working, and strengthening culture across UK offices. Her leadership in sustainability initiatives and integration efforts contributed directly to Havas Market being recognised as Performance Marketing Agency of the Year at the 2025 PMW Awards.

Her commercial achievements are equally outstanding. Gabi led the successful onboarding of Harman/JBL across 15 EMEA markets, developing a sophisticated Retail Media investment matrix that expanded the client’s footprint by 63%, improved ROAS by 26%, and increased agency income by 54%. This work was instrumental in winning Omnichannel Experience of the Year at the UK eCommerce Awards 2025.

Gabi demonstrates global ambition and creativity, exemplified through her participation in the Havas Lofts programme, where a month immersed in the Dubai market enriched her strategic approach and strengthened cross-market collaboration; impact she brought back into high-profile UK client work, including Starbucks consultancy projects.

She also makes a meaningful contribution to industry diversity through active involvement in the Havas Platform programme, mentoring and training interns who have successfully transitioned into full-time roles.

Widely regarded as an inspiring leader, Gabi is celebrated by clients and colleagues alike for her clarity of thinking, ambition, optimism and ability to simplify complexity. Her next five years are focused on shaping the future of Retail Media, driving integration, improving measurement standards, and fostering greater transparency across brands, retailers and media owners.

Gabi embodies excellence, innovation and humanity, making her an outstanding candidate for a 30 Under 30 award.