Hadyn Millar

Craft Media planning manager Hadyn Millar demonstrated rapid career progression within the UK media industry, advancing from intern to leading key client accounts within just 18 months. Millar played a pivotal role in the planning and execution of ASOS's first above-the-line brand campaign, directly contributing to a 17% increase in brand consideration and a 35% uplift in perceptions of ASOS as inspiring. Millar also led the wagamama account, overseeing strategic shifts and new brand launches, and was selected to chair a panel at the IPA Planning and Strategy Summit, engaging with senior industry leaders. Beyond client work, Millar shaped Craft Media's culture by revitalising its intern programme, leading recruitment, mentoring, and supporting interns through to permanent roles. Millar fostered connections with media owners and championed the agency's understanding of the gaming sector, ensuring the team remained at the forefront of industry trends. This commitment to professional development and inclusivity extended to sharing knowledge and supporting colleagues during busy periods. Testimonials from senior leaders and peers highlighted Millar's exceptional aptitude for consumer insight, reliability, and collaborative spirit. Millar was described as someone who consistently exceeded expectations, inspired colleagues, and was recognised as a future industry leader.

Judge’s comment:

"A standout application. The client stats and tangible business impacts bring Hadyn’s achievements to life brilliantly. There’s clear ownership of work and impressive ambition throughout, backed up by strong endorsements."