Hannah Sanderson

Hannah Sanderson, associate strategy director at UM, has demonstrated exceptional strategic prowess, rapidly progressing from account executive to a leadership role within the agency. Sanderson played a pivotal role in shaping global media strategies for high-profile clients such as Dyson, Levi's, and Mattel, notably orchestrating Dyson's beauty go-to-market strategy that contributed to 8% business growth in 2024. Her work with UN Women on the Right to Move campaign resulted in a 10% increase in social following and secured £250,000 in creative and media resources at no cost. Sanderson also developed a cultural strategic framework, now adopted across multiple clients, and launched the agency-wide “Art of Storytelling” training, upskilling over 500 employees. Beyond her commercial achievements, Sanderson made significant contributions to agency culture and the wider industry. She led charity initiatives, raising over £3,000 for organisations such as UN Women, Save The Children, and Mind. Sanderson introduced inclusive initiatives like a weekly run club and book club, fostering community and well-being. Through mentorship, training, and culture-building, she also strengthened UM as a place for personal and professional growth. Testimonials from senior leadership and peers highlighted Sanderson's relentless drive, strategic mastery, and positive influence within the agency. She was described as a strategic driving force and a master storyteller, with a genuine commitment to helping others grow.

Judge’s Comment:
"Her ability to secure substantial free media and creative resources showcases both her strategic thinking and persuasive skills."