Jack Cottrell

Jack Cottrell, senior business manager at News UK, has fundamentally transformed the classified commercial landscape through the creation of News Response, a pioneering shared-risk advertising model. Under Cottrell's leadership, News Response scaled from £250,000 to £2.5 million in annual revenue within three years, introducing advanced tracking and optimisation technology that drove a 500% return on ad spend for clients. In addition, Cottrell launched Sun Motors, an innovative auto finder platform underpinned by AI, generating high six-figure revenues in its first year and setting the stage for significant projected growth. Beyond commercial achievements, Cottrell became a key figure in shaping company culture at News UK. He mentored colleagues and new starters, facilitated workshops and knowledge-sharing sessions, and led community initiatives such as charity fundraising events. Cottrell's approach emphasised building trust, empowering team members, and fostering a collaborative and inclusive environment, further enhancing the organisation's culture. Testimonials from both senior clients and peers highlighted Cottrell's entrepreneurial mindset, solution-oriented leadership, and ability to foster strong relationships. Colleagues described him as a 'true force of nature' and a 'pleasure to work with', while clients praised his commercial focus and commitment to delivering measurable outcomes.

Judge’s Comment:
"The launch of News Response shows exactly the innovation and bold strides that someone in the 30 under 30 should showcase - first in the market, increase in revenue is significant, and the ROAS is excellent.”