James Dawkins

James’ eight-year journey at ROAST has been defined by a single principle - converting trust into scale. Progressing from Account Executive to Account Director, he has focused on evolving ROAST’s identity from a channel delivery partner into a strategic growth engine. James’ role is to bridge the gap between complex performance operations and the high-level growth narratives that Fortune 500 leaders value. 

A defining moment in James’ career was representing ROAST on the international stage, leading senior training sessions for enterprise-level clients. The credibility established there was the catalyst for ROAST being appointed to lead the largest brand campaign in our history - a material shift in the agency’s scale and strategic influence. 

He has applied that same drive for elevation internally, spearheading the end-to-end transformation of our reporting infrastructure. By securing investment in Funnel and modernising our data capabilities, he has unlocked 2,000+ hours in annual efficiency savings, allowing internal teams to move away from manual tasks and toward the sophisticated, high-value consulting our clients deserve. 

In Client Services, James has scaled his revenue contribution by 140% in year two and a further 17% in year three, contributing directly to a 27% surge in agency growth in 2025. Today, he guides brands through a fragmented landscape of Paid Media, SEO, GEO, and AI. 

However, performance is only sustainable when underpinned by a connected culture. As a company ‘House Captain’, James champions cross-departmental integration. He is responsible for ensuring that every person, at every level, feels welcomed, included, and heard in both our day-to-day work and our company events. James is building a career at the intersection of clarity and culture, proving that you don't have to sacrifice a people-first mentality to achieve world-class commercial results.