Jawwad Mustafa

Jawwad Mustafa, senior solutions manager at The Guardian, has demonstrated impressive career progression, moving from display account executive to a senior role within three years. Mustafa drove double-digit growth from key clients by delivering tailored solutions and innovative advertising products, such as launching Guardians audience match product with Infosum and introducing the Fabric XL format. He was instrumental in securing The Guardian’s first cross-market partnership with Who Gives a Crap, a campaign that achieved industry recognition and awards, and served as a blueprint for further sustainability-focused campaigns. Beyond commercial success, Mustafa made significant contributions to fostering an inclusive and supportive culture within the organisation. He developed and implemented diversity and inclusion strategies, secured additional funding for these initiatives, and led events that increased cultural awareness and engagement. His efforts extended externally through partnerships and collaborations that promoted inclusion across the wider advertising industry. Mustafa also volunteered with the Guardian Foundation, supporting news literacy workshops, and played a pivotal role in campaigns that highlighted underrepresented voices. Testimonials from senior colleagues and peers highlighted Mustafa's consistent innovation, proactive approach, and positive influence on both clients and colleagues. He was recognised for his leadership, adaptability, and the tangible impact of his diversity and inclusion work, with one testimonial noting his ability to inspire both junior and senior team members. 

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"A values-driven leader fusing commercial creativity with inclusive impact, shaping culture and future best practice."