Kally Boshnakova

Kally Boshnakova, creative lead at Wavemaker UK, has demonstrated a remarkable ability to carve out a creative-led role within a media agency, delivering substantial commercial impact. Boshnakova led the development of a bespoke design system for Skyscanner, which enabled content production across 16 markets and resulted in a 300% increase in client investment to £1.5 million. Additionally, Boshnakova was instrumental in devising a global content strategy for Russell Hobbs, a pioneering consultancy project for the organisation, which has since been adopted across multiple markets. Beyond commercial achievements, Boshnakova has made significant contributions to organisational culture and industry talent development. Initiatives such as the 'Creativity Training' programme and 'Creative Sessions' have empowered colleagues across departments to elevate their creative capabilities. Boshnakova has also championed accessibility in the industry, working closely with educational institutions and national skills initiatives to mentor young talent and future proof the sector. Pursuing a part-time MA in design has further enhanced Boshnakova's strategic and creative leadership within the organisation. Testimonial feedback from both senior stakeholders and peers highlights Boshnakova's dedication, innovative thinking, and ability to inspire those around them. Boshnakova is recognised as a catalyst for change, fostering excitement and confidence in creative work at all levels.

Judge’s Comment:
"Her contributions to Wavemaker's culture through initiatives like the 'Creativity Training' programme and 'Creative Sessions' show a commitment to elevating the entire agency's creative capabilities which is very much needed as we move further into an AI-driven landscape."