Managing Director , MG OMD
Kat joined MGOMD in 2008 and now sits on both the Strategic Board and Steering Group as Managing Director. Her 20 years in advertising span media planning & buying, as well as creative account management and brand planning. She has spent most of these years at MGOMD, working across Public Sector, Automotive, Beauty, Tech, Travel and FMCG. This experience helps her to deliver against her primary role: translating what clients need from their agencies now and next into more relevant products and service solutions, so that teams can pursue more progressive and effective work. Kat recently led the introduction of fully integrated client teams at MG OMD, to increase agility and ability to innovate. Kat sits on the IPA Council and is also a proud member of MEFA, engaging in D&I initiatives both in and outside of the agency to help create a new dawn of responsible practice in the industry.