Laura Botsford

Laura Botsford, client director at iProspect, has demonstrated exceptional leadership and innovation within the UK media industry. She delivered award-winning growth for Camelot, overseeing 153 rollover campaigns and 11 event campaigns in a single year, including the most successful EuroMillions Super Minimum Jackpot Guaranteed event on record, which generated a GBP 6.5 million media contribution to sales. Botsford also led standout campaigns for Netflix, such as the launch of Toxic Town, utilising real-time air quality data to create impactful media executions, and consistently achieved high client satisfaction scores. Her strategic direction contributed to iProspect achieving its highest number of Campaign Media Award shortlists. Botsford has played a pivotal role in shaping company culture and supporting industry diversity. She trained as a facilitator for the #IAmRemarkable initiative, running high-impact workshops to empower underrepresented groups and received an attendee satisfaction score of 4.9 out of 5. Through volunteering with The Code, she has supported state school students in understanding media careers, offering guidance beyond events with CV support and work experience opportunities. Her efforts were recognised when she was named iProspect's Most Loved Team Member of the Year in 2024. Peers and clients alike praised Botsford's enthusiasm, meticulous approach, and commitment to both creative excellence and team development. She was described as a joy to work with, consistently delivering on demanding projects and inspiring those around her. One standout quote from the judges highlighted her impact: "Excellent entry - true innovative thinking in her work with Netflix, incredible commercial success with her work with Camelot, and altruistic efforts with #IAmRemarkable. Her internal/external testimonials showcase Laura's work too."

Judge’s comment:
"Excellent entry - true innovative thinking in her work with Netflix, incredible commercial success with her work with Camelot, and altruistic efforts with #IAmRemarkable. Her internal/external testimonials showcase Laura's work too."