Layla Stephens

Layla Stephens, account manager at Billion Dollar Boy, demonstrated remarkable progression, advancing from intern to account manager within just 16 months. Stephens played a pivotal role in delivering high-impact campaigns for major brands, including orchestrating a Just Eat x Netflix initiative that surpassed impression targets by 78% and achieved a 4% engagement rate. Stephens also salvaged the OVO Hydro Challenge campaign by onboarding new talent under tight deadlines, delivering significant results under cost benchmarks and exceeding impression goals. Their strategic approach to talent partnerships, as seen in the Tu Clothing campaign, not only shifted brand perceptions but also informed broader planning across the business. Beyond campaign delivery, Stephens contributed extensively to company culture and industry initiatives. As a founding member of the Future Leaders Board, she influenced internal strategy and championed diversity through the Diversity Collective, launching initiatives such as South Asian heritage panels and cultural celebrations. Stephens mentored new talent through the Hive Internship Programme, managed music licensing partnerships, and represented the organisation at industry events, helping to break down barriers for emerging professionals. Testimonials from both senior clients and peers highlighted Stephens's dedication, positivity, and collaborative spirit, with one describing their contributions as 'invaluable' and another noting their 'energy, personality and skill' from the outset. As one judge remarked, 'It is the kind of application that genuinely makes you want to hire her!'

Judge’s comment:
“Stephens demonstrated exceptional business acumen, rapid career progression, and a significant positive impact on both company culture and campaign results.”