Maisie James

Goodstuff senior planning executive Maisie James has demonstrated impressive achievements in media planning within a short span of her career. She led the agency's International Women's Day campaigns, securing over £500,000 in pro bono media value and generating 32 million impressions for impactful causes such as affirmative consent laws. Her strategic input on the Yorkshire Tea “Summer done proper” campaign resulted in the brand becoming the top preferred choice, with 72% of viewers taking action post-campaign and contributed to three Campaign Media Awards nominations. Additionally, she led a winning team at Global's Brighter Basecamp, earning client recognition for the best media strategy. Beyond her core responsibilities, James has played a pivotal role in shaping Goodstuff's culture. She has been the driving force behind the agency's Gender Working Group, spearheading initiatives for International Women's Day and International Men's Day, and curating internal events and resources to foster inclusivity. Her leadership has been recognised through consecutive nominations for the agency's 'Be Good' award, reflecting her commitment to values such as kindness, collaboration, and mentorship. James has also contributed to the professional development of her peers, mentoring junior colleagues and leading morale-boosting activities. Testimonials from senior clients and peers alike highlight James's professionalism, creativity, and dedication. She has been described as an asset who consistently exceeds expectations, with a clear passion for driving positive change within the industry. Her colleagues commend her for her reliability, inventive thinking and ability to inspire others.

Judge’s comment:

"What impressed me most was the endorsement highlighting how she single-handedly led the charge on the Gender Working Group -- real leadership, with tangible results."