Maria Mellor

Maria Mellor, Digital content manager, The Caterer, led the digital transformation of a 147-year-old B2B media brand, guiding it through the transition from print to a digital-first platform. Mellor spearheaded the redesign of the website, implemented a data-driven editorial strategy, and introduced new processes to enhance user experience and engagement. Within four months of the website relaunch, page views doubled, and online advertising revenue increased by 65 percent year-on-year. Mellor also shifted the brand's social media focus to LinkedIn, resulting in a 40 percent growth in followers and a 164 percent rise in impressions, while total social clicks rose by 75 percent over two years. Mellor fostered a supportive and inclusive culture during the transition to digital, ensuring the team adapted comfortably to change. She encouraged open feedback, championed collaboration, and trained colleagues in analytics and digital tools. Beyond her core role, Mellor managed video content, launched new social media initiatives, and supported sister brands across Jacobs Media with digital expertise and training. Her approach empowered colleagues to embrace innovation, resulting in increased morale and a collaborative working environment. Testimonials from senior leadership and peers highlighted Mellor's pivotal role in the brand's evolution, commending her technical skills, collaborative spirit, and positive influence on team dynamics. Her data-led mindset and willingness to share knowledge have been described as instrumental in driving both commercial success and cultural change. As one judge noted, "Her 'incremental changes' philosophy demonstrates maturity in managing change within an established team."

Quote:
"Her 'incremental changes' philosophy demonstrates maturity in managing change within an established team."

Feedback one-liner:

Mellor demonstrated impressive leadership and strategic vision in driving a significant digital transformation, delivering tangible commercial and engagement results while fostering collaboration and innovation across her team.