Max Brookes

Max Brookes, Client Services Manager at One Agency Media, demonstrated significant impact through a blend of commercial acumen and innovative thinking. Brookes spearheaded the News @ One newsletter, which elevated the agency's profile and attracted briefs from both existing and new global clients. Brookes also led successful trading and incentive negotiations, notably securing a landmark partnership with JCDecaux, resulting in an additional GBP 400k in forecasted value for 2025. Under Brookes' leadership, the media planning team achieved a 300 percent year-on-year profitability increase and was on track to reach 50 percent of the 2025 media billing target by the end of Q1. Beyond commercial achievements, Brookes made a substantial cultural and industry contribution by founding and developing the Manchester Publicity Association Next Generation initiative. Launched in 2023, this programme provided young professionals in Manchester's media, digital, and creative sectors with a valuable platform for networking and career development. The initiative hosted ten events and grew to a team of twenty-five, fostering inclusivity and collaboration through partnerships with key local organisations. Testimonials highlighted Brookes' transformative leadership, practical approach to process improvement, and commitment to developing emerging talent. Senior colleagues praised Brookes for driving revenue growth and mentoring teams to excel, while peers emphasised Brookes' passion for creating inclusive industry networks. As one judge remarked, "Excellent entry - the MPA Next Gen initiative shows innovative thinking, giving young professionals in Manchester a place to connect. The additional value generated from Max's trading/negotiating leadership is excellent, and the News @ 1 newsletter is a great win for him."

Quote:
Excellent entry - the MPA Next Gen initiative shows innovative thinking, giving young professionals in Manchester a place to connect. The additional value generated from Max's trading/negotiating leadership is excellent, and the News @ 1 newsletter is a great win for him.

Feedback one-liner:

Brookes impressed with innovative thinking, strong commercial results, and a clear commitment to supporting Manchester's media and creative sectors.