Maxine Marshall

Maxine Marshall has 16 years' experience spanning editorial, content creation and creative strategy. She joined the Guardian in 2019, specialising in insight-led advertising strategies that deliver both commercial impact and creative excellence. As head of strategic projects, she works closely with the global chief advertising officer on strategy, performance and cross-functional initiatives designed to drive growth and improve performance.

What are you looking for in a winning entry?

"I'm looking for the positive impact they've made on the culture of their departments as well as excellent individual performance. Positively impacting culture is integral to broader success and is one of the things that will keep our industry going. It's a key skill that can often be overlooked and I'm excited to see how this year's entrants have tackled the challenge."