Osman Junaid

Osman Junaid is Global Strategy Director at MediaCom working on the adidas account. His role is focused on delivering best in class guidance to planning & buying teams around the world, and guaranteeing consistent and breakthrough business results for the adidas business. Previously, Osman was Group Strategy Director at Publicis where he worked on a range of client groups including GSK (leading respiratory health strategy during COVID-19), Royal Bank of Scotland Group (NatWest, RBS, Coutts et al), Reckitt Benckiser, Nestle, Nomad Foods, Edrington Beam Suntory, 888.com, and more. Before becoming a strategist, Osman was Head of Insights at Maxus (now Wavemaker) and M&C Saatchi agencies, where his focus lay in data-driven audience profiling, behavioural analysis, and marketing effectiveness. In his spare time, Osman is an avid sneaker collector and hype-beast specialising in Air Jordans and (of course) adidas Yeezys.