Paris Williams

Paris is the Director of Integrated Creative & Content Production (EMEA & APAC) at Jellyfish. She co-leads a multidisciplinary department of over 50 integrated producers across two major global regions. 

Her innovative approach is producer-first, and she specialises in building unique workflows that bridge the gap between media strategy and creative vision. Part of her success is her experience in engineering "quick-tech" and AI-integrated workflows that allow for high-volume output without sacrificing creative quality or craft. 

This pioneering approach has been transformational for many of Jellyfish’s largest clients (including Booking.com and Netflix), and helped the agency innovate in the space to drive both performance, and evolve the digital marketing space. 

A host of recent successes include her work as the strategic lead in expanding Jellyfish’s Oura account from a project-based relationship into a global partnership. 

Elsewhere, she has worked tirelessly to formulate new integration strategies that help her EMEA and APAC teams operate seamlessly, and subsequently perform better.

Paris has also expanded her work as a Jellyfish mentor, and recently received the Jellyfish Workplace Culture Award for excellence in team mentorship and fostering an inclusive, creative environment.

Despite her age, Paris is fast becoming a critical cog in the Jellyfish wheel as the agency continually looks to evolve the perceptions of what a digital agency can - and should - be. Her expertise, drive, enthusiasm and intelligence far bely her years, and her effortless ability to handle clients and internal teams while innovating in the space is to be hugely admired.