Ruby Campbell

Ruby Campbell is an emerging leader at ITV, currently spearheading the strategic integration of CRM and in-house VOD for ITVX. With a background in MarTech and a recently completed Masters in Data Governance, Ruby has developed a "data for good" philosophy, championing ethical stewardship of data in marketing.

Navigating a turbulent period of industry change and restructuring, Ruby demonstrated exceptional resilience and pastoral leadership, anchoring her team of ten with a clear, authentic vision, evident in the +23 point increase in the Culture Amp Engagement score year on year. Her strategic pivot to a singular KPI, Monthly Active Users, delivered a 38% increase in VOD attribution to MAUs year-on-year, alongside a 27% increase from CRM activity.

By prioritising impact and outcomes over output, Ruby is fostering a resilient culture during a period of significant and constant change. She is a dedicated advocate for an industry where technical precision, human-centric leadership, and ethical stewardship of data are key to innovation and growth.