Sara Patel

Director of Partnerships and Digital Standards , Publicis Groupe

Sara Patel Director, Partnerships & Digital Standards, Publicis Media Exchange (PMX) Global  By focusing on media quality, safety and suitability, brand integrity, sustainability, and attention, Sara Patel drives client growth and transformation spanning high-quality and responsible media. As Director of Partnerships and Digital Standards at Publicis Media Exchange (PMX), Patel works with top Publicis Groupe clients across the EMEA region including Disney, Aldi, Samsung, Meta, TikTok, GSK Pharma, Haleon Consumer, LVMH, and Reckitt Benckiser.  Patel joined Publicis in November of 2022. Before her current role, Patel was appointed Director of Revenue at NABS London in July 2020, where she managed a portfolio of 200+ c-suite and senior stakeholder partners and donors, delivering an income target in a challenging climate to meet an increased demand of 35% YOY on NABS services, with 9,000+ services accessed, 4,900 calls to the advice line, 305 mentees supported, and 5,000 coaching therapies.  Patel joined NABS from Dentsu Aegis London, where she was the agency's Digital Trading Director, managing a trading portfolio of £100m+ and driving best practice investment strategies for clients through products, services, and education. There, she launched a network-level location product, responsible for £1m+ billings within six months, and created and sold in-app mobile advertising solutions across the Dentsu network, increasing billings by 185% and income by 103% YOY from 2016 to 2017.  As a mentor for MEFA Media for All and Bloom UK, Patel's impact can be felt across the industry. She is also a member of the IAB Attention Taskforce's Attention Council, the Digital Leading Ladies organization, the Women in Programmatic Network, and the Cursitor Committee.  Born and raised in the UK, Patel received her bachelor's in business and law from Kingston University. Outside of work, she can be found traveling Malaysia's Borneo rainforest, relaxing on the beaches of Cuba, singing karaoke, or exploring the culinary cuisine of the world