Sarah Shepherd

Sarah Shepherd, Agency Sales Director at Seedtag, demonstrated exceptional commercial acumen within her first year at the company. Shepherd secured seven new clients across diverse sectors, achieved an impressive 147 percent year-on-year revenue growth, and drove a 522 percent increase for a key account. Her strategic leadership and consultative approach earned her recognition from Seedtag's senior leadership, who selected her to present to the global leadership team, further establishing Seedtag's reputation in the industry. Shepherd played a pivotal role in shaping Seedtag's internal culture and advancing industry-wide initiatives. She enhanced the onboarding process by developing comprehensive training resources, streamlined sales operations, and spearheaded Seedtag's relationship with Brixton Finishing School to promote diversity and inclusion. Beyond the company, Shepherd contributed as a mentor with BLOOM and the IAA Emerging Leaders Committee, organising industry events and supporting junior talent across the media sector. Testimonials highlighted Shepherd's unwavering commitment, positive energy, and dedication to both professional excellence and inclusivity. She was described as an inspiring leader who championed diversity and made a tangible impact on team cohesion. As one judge remarked, "Excellent entry - Sarah has clearly made a monumental impact at Seedtag, from a commercial and process-refining PoV (both backed up by her recognition interally). I'm also impressed at Sarah's external work, as a strong mentor with Brixton Finishing School, and as a member of BLOOM and the IAA Emerging Leaders Committee. No notes!"

Quote:
"Excellent entry - Sarah has clearly made a monumental impact at Seedtag, from a commercial and process-refining PoV (both backed up by her recognition interally). I'm also impressed at Sarah's external work, as a strong mentor with Brixton Finishing School, and as a member of BLOOM and the IAA Emerging Leaders Committee. No notes!"

Feedback one-liner:

Sarah Shepherd delivered outstanding commercial growth, demonstrated strong leadership, and made significant contributions to both company culture and the wider media industry.