CSO WW , mSis&Partners
As CSO WW at mSix&Partners, Shula's brief is to drive even stronger cross-disciplinary cohesion. A hybrid brand and media strategist, having spent roughly half of her 25+ year career in each discipline, Shula breaks down silos across creative, media and tech disciplines in service of an intuitive consumer experience. She is a respected voice within the industry, acting regularly as judge or panelist. She has won awards for both her brand and media strategic work and is a trustee of The Big Draw.