Simeon Adams

A rare veteran of a full-service agency, creative agency, media owner, and media agency, Simeon began his career as a TV buyer at MCS before moving on to the Ford account at Ogilvy & Mather. A transition into planning followed, then a move to CIA as strategist, developing into a role as group strategy director at MEC (now Wavemaker). In 2005, he became director and head of planning at Metro, looking after commercial and creative solutions. From 2007, he spent five years as an engagement planning and strategy director at BBH, working on British Airways and as planning lead on Audi and Yeo Valley. Simeon joined Goodstuff as Creative Partner in 2011 to help launch the agency's full-service media offering. Despite this, Goodstuff has gone from strength to strength – growing to 130 people and becoming Campaign and Media Week's Agency of the Year several times, as well as winning a bucket full of awards, from Campaign Media Grand Prix to IPA Golds.

What are you looking for in a winning entry?

"I'll be looking for decency, creativity, achievment and ambition - with a dollop of modesty. Someone who absolutely impresses, and makes me feel utterly inadequate, while making me happy such a person exists."