Sofia Reguero

Sofia, Reguero, Account Director, OMD EMEA, redefined retail media within the organisation, transforming it from a tactical afterthought into a central driver of business growth. Reguero spearheaded the operationalisation of the Connected Commerce agenda, resulting in significant business transformation. Despite facing a 30 percent budget reduction and a diminished team, Reguero rebuilt client trust, doubled client retail media spend, achieved a 20 percent increase in Total Relationship Rating scores, and delivered a 1.5 percent market share growth on Amazon. Her strategic initiatives led to new investments and a four-year high in client satisfaction. Reguero contributed to the culture at OMD EMEA by upskilling regional teams, establishing integrated planning processes, and mentoring colleagues. Her proactive leadership inspired the adoption of her retail media strategies across other key accounts, including Beiersdorf, S.C. Johnson, and Philips. Beyond the workplace, Reguero emerged as a thought leader in the retail media and CPG sectors, sharing her expertise at major industry events, such as Retail X and an Amazon UK CPG panel, and contributing to an award-winning multi-channel retail media campaign. Testimonial feedback highlighted Reguero's relentless drive to improve the status quo, her empathy, and her ability to inspire teams and deliver meaningful results. Both senior and peer endorsements described her as a rising star who consistently sets high standards and pushes for excellence. As one judge noted, "What particularly impresses me is how Sofia tackled significant challenges - a 30% budget reduction, diminished team, and client dissatisfaction - yet managed to rebuild trust and deliver tangible results."

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"What particularly impresses me is how Sofia tackled significant challenges - a 30% budget reduction, diminished team, and client dissatisfaction - yet managed to rebuild trust and deliver tangible results."

Feedback one-liner:

Sofia Reguero demonstrated outstanding practitioner expertise, driving business transformation and delivering impressive client results in retail media.