Suzie Maynard

Suzie Maynard, Strategy Partner, Carat UK, forged an impressive career in the media industry by opting out of university and establishing a freelance social media business at the age of 19. Progressing rapidly, she advanced to Strategy Director within four years post-apprenticeship, leading a team of four and shaping the agency's approach to influencer marketing, content partnerships, and strategic planning. Maynard expanded the strategy team by 333 percent, doubled client adoption of partnership and influencer marketing propositions between 2020 and 2021, and played a pivotal role in delivering a 61 percent year-on-year revenue growth over five years, while maintaining client satisfaction scores averaging 8 out of 10. Beyond commercial impact, Maynard fostered a collaborative workplace culture at dentsu, introducing initiatives such as the 'strategy stand-up' sessions that promoted innovation and cross-team relationships. She also founded a community-focused brand to empower women entering the creative industry, applying these principles internally to support team development and retention. Her mentorship and thought leadership, including her widely-read industry blog, have further established her as an advocate for professional growth and inclusivity. Testimonials from senior colleagues and peers highlight Maynard's strategic acumen, leadership, and ability to inspire and deliver results. She has been described as having an 'uncanny ability to deliver' and as a 'powerhouse in strategy', with her approach to complex challenges and team empowerment setting new industry benchmarks. As one judge remarked, 'Her ambition to become a Chief Strategy Officer is bold and inspiring, and there is no doubt in my mind that she will get there.'

Quote:
"Her ambition to become a Chief Strategy Officer is bold and inspiring, and there is no doubt in my mind that she will get there."

Feedback one-liner:

Maynard has demonstrated outstanding entrepreneurial spirit, strategic leadership, and a transformative impact on both her agency and the wider industry.