Tamara Gill

Tamara Gill, Media Planning Associate Director, OMD UK, demonstrated exceptional leadership in embedding sustainability within media planning. She pioneered the development of a new metric, Carbon Revenue, enabling the agency to track media-driven revenue per kilogram of CO2 emissions and balance sustainability with ROI. Gill also led the automation of carbon emission reporting for a major FMCG client, saving over ten hours per month and ensuring every campaign was benchmarked for carbon output. Her work has influenced planning across a portfolio exceeding GBP 100 million and set new sustainability standards for the organisation. Beyond her day-to-day responsibilities, Gill championed a culture of sustainability and innovation within the organisation. She initiated a Carbon Roadshow to educate colleagues on sustainable decision-making, demonstrating that curiosity and passion can drive change regardless of expertise. Her efforts encouraged others to integrate personal interests into professional roles, fostering a collaborative environment where impactful work and personal values align. Testimonials from senior leaders and peers consistently highlighted Gill's inspiring commitment and pioneering spirit, noting her significant impact on both clients and internal teams. One judge remarked, "A pioneer for sustainable media planning whou2019s influencing behaviour well beyond her remit," encapsulating the broad influence and leadership Gill has shown in advancing responsible media practices.

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"A pioneer for sustainable media planning whou2019s influencing behaviour well beyond her remit."

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Gill has demonstrated exceptional leadership in driving sustainability across her organisation, inspiring colleagues, and delivering innovative solutions that have set new standards for responsible media planning.