Olivia Wilton

Olivia Wilton Insight Manager, UM (Universal McCann) demonstrated exceptional expertise in delivering paid consumer insight studies, achieving significant commercial outcomes and building a reputation for detailed, actionable client reporting. Wilton led the acclaimed Money Talks project, which explored the cost-of-living crisis and its psychological effects, partnering with MoneySuperMarket and Campaign Against Living Miserably. This initiative received the Applications of Research award at the Market Research Awards 2024, highlighting Wilton's ability to drive both research excellence and revenue growth, notably activating new business with Honda and supporting key accounts such as American Express. Beyond core responsibilities, Wilton made substantial contributions to organisational culture by fostering collaboration, positivity and a growth mindset across teams. Wilton spearheaded sustainability initiatives as lead of the IPG Mediabrands Environment Network, orchestrating educational and impactful events on issues ranging from climate change to biodiversity. Additionally, Wilton played a pivotal role in UM's global Impact Day, facilitating company-wide volunteering and community engagement. Testimonials from senior clients and peers described Wilton as inspirational, empathetic and committed to inclusion, particularly in championing minority voices within research. Wilton's approach was recognised for sensitivity, creativity, and the ability to energise colleagues around sustainability and positive change.

Judge’s comment:
“A really strong application and the only one to spotlight sustainability. There’s a clear, tangible impact outlined, which helps bring her achievements to life.”