Yas Frasso

Yas Frasso’s career to date has been defined by her ability to spot what needs to be done, take ownership, and deliver work that meaningfully moves teams, clients and the agency forward. In just seven years, she has stepped naturally into leadership roles, underpinned by a Mini MBA, four years of MIPA status and multiple industry qualifications that reinforce her strategic and commercial strength. 

Yas has become a trusted lead when the stakes are high, guiding major pitches from early strategic thinking through to activation and helping teams deliver with clarity and impact. On long‑term accounts, she has reshaped strategic direction, championed the adoption of new platforms and built strong partnerships that support sustainable growth. 

Her influence extends beyond client work into how the agency operates day to day. Identifying gaps that limited performance, Yas rebuilt onboarding, pacing and financial processes now used agency‑wide, improvements that have increased accuracy while creating the conditions for stronger creative and strategic output. 

Yas brings a thoughtful, human approach to leadership. She leads conversations on accessibility and neurodiversity, develops practical tools to support more inclusive work, and mentors colleagues in ways that strengthen culture as much as performance. 

Calm under pressure and commercially instinctive, Yas is already shaping how the agency works, wins and evolves, marking her out as an emerging leader helping define the industry’s next chapter.